British Airways has started differentiating between seats in the same aircraft cabin.
In World Traveller Plus, you pay an additional sum you want to be next to the aisle, and in economy, the groups of three seats cost the same, but if you’re happy to be in the middle four then it’s just £26.
Apparently, the option has proved popular with passengers, but the added expense is not universally appreciated.
Families are in a stronger position; the airline looks at bookings involving children ahead of the 24-hour window, and undertakes to seat children with at least one parent. .