BA introduces a pre-flight shopping service

Buy before you fly…

British Airways and Tourvest Duty Free have launched a ‘buy-before-you-fly’ service for long-haul customers, with the goods delivered direct to your seat when you fly on selected routes.

Christmas tree and presents copyright Amelia Lyons

Socks and soap on a rope I just know it..

British Airways customers will be able to pre-order from a selection of products, including top brands and travel exclusives, at highlifeshop.com

British Airways think that this will be welcome news to a number of travelers that accidentally leave presents at home.

The new service has been launched ahead of Christmas, one of the busiest times for onboard shopping, and BA say, with nearly a third (32 per cent) of customers revealing that they would consider buying their Christmas gifts on board flights.

The selection of gifts include; accessories, apparel, souvenirs, beauty, children’s gifts, cigarettes, confectionery, fragrances, gadgets, gifts, jewelry, liquor, sunglasses, watches and writing instruments.

In the run up to Christmas, the airline’s in-flight retail team have compiled their top gifts, for high flyers to buy in advance:

Boo, world’s cutest dog, £18 (save £3): Boo is a small plush Pomeranian dog with a funky haircut. He is loved by millions of people worldwide with his own Facebook page and book.

Swarovski Rocking Santa, £32 (save £7): Cute and playful, this adorable Santa wears a bright red outfit in Light Siam crystal.

Classic Mini Wireless Computer Mouse White, £35 (save £5): Based on the 60′s classic mini cooper, this is a fully functioning wireless executive gadget, computer mouse, featuring left and right click, scroll wheel and authentic design and styling.


Aviator Foldable Sunglasses, £155 (save £5): Ray-Ban Folding Aviator sunglasses bring an element of fun and space conservation to the iconic design. The tubular metal temples have a hinged curve that allows you to fold your sunglasses into a compact size that fits in a unique smaller Ray-Ban lens case.

Barbara Rihl Crossover bag London Chic £100 (save £25): This bold, graphic bag from Parisian brand Barbara Rihl combines a colourful travel-themed design with innovative pouches designed for travel.

Does any of this appeal to you? We would like to know what you think about in flight shopping, and pre-flight shopping?

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