Coat Worn By Cumberbatch Raises More Than £5,000 For British Airways’ Flying Start Charity

The Belstaff winter coat worn by Benedict Cumberbatch on the cover of British Airways’ April High Life magazine has been auctioned for an amazing £5,010 – nearly three times its retail value. The money raised will go to the magazine’s Flying Start charity which is partnered with Comic Relief.

BA report that the auction received hundreds of bids as people supported the cause, driving the price from its starting bid of £50 and surpassing its recommended retail price of £1,795 within twelve hours of launch.

Cumberbatch looking sexy

Cumberbatch in a coat
Photo: Highlife magazine

The auction frenzy comes hot on the heels of the huge Cumber-fan interest in the April issue of High Life which featured the Sherlock star. The magazines have been selling on eBay for £50 and mentions of the story occurred every eight minutes on social media at the peak of the hype.

High Life’s editor, Kerry Smith said: “All the buzz around Benedict’s British Airways High Life shoot has prompted some very wild guesses about how much the coat would go for, but £5,010 is way beyond our expectations. We’re delighted it’s raised so much money – it will really make a difference to Flying Start and the children they work with.”

Flying Start is a global charity partnership between British Airways and Comic Relief, aiming to raise money to help children living disadvantaged lives in the UK and around the world.

British Airways has teamed up with HBO to offer HBO programmes on long-haul flights

With programmes such as Game of Thrones, Boardwalk Empire, True Blood, Girls, True Detective, Looking and Curb Your Enthusiasm to be shown.

Game of Thrones

a pivotal moment in the first series

BA announced “We’re excited to be the first airline in the UK to have a dedicated HBO channel, offering more entertainment options than ever before.”

BA is aware of the trend for ‘binge-watching’ on flights, with customers viewing back-to-back episodes of a TV series to keep up to date or simply catch up. Binge-watching or “gorging” is a phenomenon also recently acknowledged by Netfix which allows its customers to view as much content as they can deal with.

In addition to the series some movies will be shown.

British Airways recruited Michelle Mone OBE to launch what it describes as its biggest ever summer schedule starting this weekend, launching new routes and offering more seats than ever before to summer holiday destinations across the world.

Michell Mone modelled pieces from Ultimo’s 2014 swimwear collection.

Michelle Mone in a BA British Flag swimsuit

Very patriotic

Very nice obviously, but perhaps a little chilly on a long flight methinks..


British Airways is bringing a celebration of film to customers at 35,000ft, to coincide with the EE British Academy Film Awards, taking place on Sunday 16 February.

To ensure the tens of thousands of customers in February don’t miss out, the airline is showing a selection of nominated films on board and those returning from abroad will be able to enjoy an exclusive 25 minutes highlight show on board selected flights the next day.

In honour of the upcoming Awards, the forthcoming nominated films will be showing on board: Behind the Candelabra, Blue Jasmine, Despicable Me 2, Gravity, Pacific Rim, Rush, Star Trek (Into Darkness) and The Butler.


Seatback tv in British Airways World Traveller cabin

In flight entertainment

From March, customers will also be able to enjoy a number of additional films, including Philomena – some scenes from the movie were filmed on board British Airways flights. It is nominated for several Awards including ‘Best Film’, ‘Leading Actress’ (Judi Dench) and ‘Adapted Screenplay’. It follows the story of a journalist who reads about a woman’s search for her son, taken away from her decades ago whiles she was forced to live in a convent.

Richard D’Cruz, British Airways’ in-flight entertainment and technology manager, said: “We offer customers hundreds of hours of the latest Hollywood blockbusters, classic and world film. We have also extended our in-flight entertainment programme, so customers can watch TV and movies from the moment they board, to the minute they land, on long haul flights.


“As the Official Airline partner to BAFTA, we fly stars to the Awards and work together to select the best films for our customers to enjoy. This month we are showing eight nominated films, as well as previous BAFTA-winning films including ‘Eternal Sunshine of the Spotless Mind’ and ‘Slumdog Millionaire’.”


British Airways customers can plan their entertainment before they fly, by visiting
ba.com/highlifeentertainment. The site allows customers to plan their films and download a schedule planner, as well as share content with friends on social media.


British Airways has teamed up with high end retailer Harrods to host a series of mid flight fashion shows, the first of which took place on its route to Cape Town on February 6.

So, ahead of London Fashion Week, which runs from 14 to 18 February, 200 guests onboard an A380 aircraft enjoyed a runway-style show along the aisles of the plane. Models wore outfits from iconic British designers including Stella McCartney, Temperley London, Jenny Packham and Victoria Beckham.

The the footwear on show was by Jimmy Choo. Harrods managing director Michael Ward is quoted as stating: “Harrods is delighted to have partnered with British Airways, bringing together two iconic British brands, to create a spectacular event.” “Celebrating the exceptional design of the A380, we were able to present the talent and creativity of our most respected British fashion designers, in a unique experience at 30,000ft.”

Guests onboard the flight were served a Champagne high tea prepared by Harrods’ in-house restaurant The Saxon and South African chef David Higgs.