What do Orlando Bloom, Bear Grylls, Amanda Kerr and Elle MacPherson have in common?
They have all signed up to represent airlines with interests Down Under and in the Land of the Great White Cloud and hobbits (New Zealand).
Orlando Bloom is the new face of British Airways, having recently signed up to promote the London to Sydney route. He is quoted as saying that he will enjoy the first class service on the way out to Australia. Apparently one of the factors which led to his being chosen was that Orlando regarded as being quintessentially English.
The move signals a new phase in the post Qantas-British Airways long-haul partnership (which will also see Australian bound and returning flights using Terminal 5 at Heathrow).
It is also interesting because Amanda Kerr, who is married to Orlando, signed up to promote Qantas in 2012 and continues as the ambassador for Qantas.
British Airways and Qantas enjoyed a long, long-haul partnership but have recently split and gone their separate ways, each pairing up with new partners.
So which other celebrities are linked to Airlines?
We can think of Bear Grylls who appears on Air New Zealand’s ever inventive inflight safety videos, leaping from peak to peak like the super human that he undoubtedly is.
The Kiwi airlines safety videos are worth seeing, being about as entertaining as a safety video can reasonably be expected to be (Here is the body painted one which the writer personally found hilarious, for some reason which currently escapes him, when on holiday in the land of the hobbit.).
Virgin Atlantic has the ever present bearded one as its figurehead but Elle MacPherson launched Virgin Blue’s uniforms in Australia in 2011.
Here is a photo of Elle, looking meditative, just so you know who we are talking about.
If you can think of any other interesting airline/celebrity signings let us know…