Sir Mick Jagger’s selection kicks off a pack of celebrity musicians to create their favourite world music playlists for British Airways’ in-flight entertainment. From March 1, Songlines regular My World playlists and Top of the World compilations will be available on select BA flights.
Fliers will be treated to Jagger’s selection, including Salif Keita and Fela Kuti in March.
Then Rufus Wainwright¹s top tunes will feature in April, as well as tracks from new albums by Angélique Kidjo, The Gloaming and Mostar Sevdah Reunion.
The airline has struck up a partnership with Songlines magazine via its in-flight entertainment provider, Spafax, to supply the world music playlists based on its celebrity interviews and Top of the World selection of new album releases.
Richard D’Cruze, British Airways’ in-flight entertainment manager, said: “Who better to introduce our travellers to the current best and up-and-coming artists on the music scene than legends like Sir Mick Jagger?
“We believe these play-lists will prove really popular as we know our customers love to be brought new entertainment when they fly with us.
For many of us, flying offers some rare down-time and the perfect opportunity to listen to different music.
Many customers tell us they note down the music on-board and then go on to explore and enjoy more of that artist’s work.
The partnership with Songlines enables us to tap into their vast expertise to deliver a great experience for our customers.”