A survey of 3000 consumers carried out by the Centre for Brand Analysis ranks British Airways as the top brand, beating Rolex and Coca-Cola into second and third respectively.
The Consumer Superbrands ranking has been running since 1995, and the list this year is interesting
Apple took a spanking this year, plummeting from 2nd to 14th, with Microsoft ranking a surprising 6th. Marks & Spencer are still hanging in there at 18th.
So the top Consumer Superbrands for 2014, apparently, are:
1. British Airways
18. Marks & Spencer