British Airways interactive billboards

With the catchy hashtag #couldhavestayedathomeandconferencecalledinstead powwownow internet communications provider has cheekily parodied British Airways #lookup interactive adverts.

powwownow advert

Wittier than Dominos

The idea is to push the benefits of staying home rather than getting on a flight to Barcelona. So stay at home and perhaps order a pizza.

How many more parodies will we see in the coming weeks? We can hardly wait…

Dominos, sensing perhaps, an opportunity to catch some reflected publicity have produced their own spoof of the British Airways interactive billboards which have been the subject of much publicity and almost 1 million Youtube views, and many stories, two of which from us, here and here.

The advert features a boy who points down to a Dominos pizza delivery guy on a bike with the tag #lookdown as opposed to BA’s #lookup.

Here is the ad.

We do hope that these adverts are not in Chiswick or the residents will be very cross.

The story of the billboards which interact with British Airways flights passing overhead has a new twist, with the West Chiswick and Gunnersbury Society (WCGS) objecting to the adverts on planning grounds.

Oi Walsh -Naoooo!

Quite cross..

WCGS say that the ‘Magic of Flying’ may become ‘tragic roundabout’and is in breach of planning conditions according to the local residents’ group which point to the following stipulation in the document approving the signs:

“The displays on all panels shall be identical at all times and shall be static and two dimensional only with no moving or apparently moving images, devices, words or emblems and shall not depict any images that resemble road signs or traffic signals.”

Marie Rabouhans, Chairman of the WCGS is quoted as saying ‘I did not see the ads and I am not a planning professional but I imagine that encouraging drivers to read the “small print” and/or look up to the sky as they drive over the Chiswick Flyover or negotiate the Chiswick roundabout might raise public safety issues with respect to such ads. The “magic of flying” might turn into the “Tragic Roundabout” in more ways than one. ‘

This story has history as WCGS opposed the building of the advertising towers when originally proposed.

Almost, but not quite, Minority Report style advertising..

British Airways has unveiled interactive digital billboards that sense when one of their planes fly overhead. The billboards, currently located in Piccadilly Circus and Chiswick, show a child on the billboard which stands up and points at aircrafts as they pass while the screen displays information about the aircraft, such as the kind of plane it is and where it has flown from. The adverts were developed by Ogilvy 12th Floor.

“We hope it will create a real ‘wow’ and people will be reminded how amazing flying is and how accessible the world can be,” Abigail Comber, the head of marketing at British Airways said.

However, for more personal interaction have a look at these, in Sydney.. not quite reading your eye ball yet..