Dominos, sensing perhaps, an opportunity to catch some reflected publicity have produced their own spoof of the British Airways interactive billboards which have been the subject of much publicity and almost 1 million Youtube views, and many stories, two of which from us, here and here.

The advert features a boy who points down to a Dominos pizza delivery guy on a bike with the tag #lookdown as opposed to BA’s #lookup.

Here is the ad.

We do hope that these adverts are not in Chiswick or the residents will be very cross.