Superbrands survey

A survey of 3000 consumers carried out by the Centre for Brand Analysis ranks British Airways as the top brand, beating Rolex and Coca-Cola into second and third respectively.

The Consumer Superbrands ranking has been running since 1995, and the list this year is interesting

Apple took a spanking this year, plummeting from 2nd to 14th, with Microsoft ranking a surprising 6th. Marks & Spencer are still hanging in there at 18th.

So the top Consumer Superbrands for 2014, apparently, are:

1. British Airways

2. Rolex

3. Coca-Cola

4. BBC

5. Heinz

6. Microsoft

7. Google

8. Gillette

9. Kellogg’s

10. BMW

11. Cadbury

12. Andrex

13. Amazon.co.uk

14. Apple

15. Boots

16. Nike

17. Sony

18. Marks & Spencer

19. Shell

20. Mercedes-Benz